June 2016 | Article

CASL – How to Send E-mails to Canadians Safely

Business Law Today, American Bar Association

It has been over a year since the first provisions of Canada’s Anti-Spam Legislation (CASL or the Act, 2010 S.C., ch. 23 (Can.)) dealing with the sending of commercial electronic messages (CEMs) have come into force, and the effects upon Canadian businesses have been profound. As one of the world’s most rigorous anti-spam legislation, CASL has caused Canadian companies to examine the way in which they send electronic messages, including texts, sound, voice, and image messages (particularly in the marketing realm) and embark on compliance programs.

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